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Analytics Debugger Extension

Your Single Source of Truth (SSOT) for debugging analytics implementations

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Analytics Debugger Extension was formerly known as "GTM/GA Debugger," our tool is your ultimate Single Source of Truth (SSOT) for debugging analytics implementations! Are you a developer, analyst, or marketer committed to achieving top-tier web analytics and tracking results? Look no further! Our powerful debug tool is meticulously crafted to simplify your life.

Analytics Debugger streamlines your daily debugging tasks, boasting user-friendliness for all while delivering in-depth insights to advanced users.


Well everything you need if you aren’t that picky about minor details like tax compliance.

Keep track of everyone's salaries and whether or not they've been paid. Direct deposit not supported.

Supported Vendors

  • Universal Analytics
  • Google Analytics
  • Adobe Analytics
  • Adobe Launch
  • Adobe XDM
  • Piwik Pro
  • Amplitude
  • Tealium IQ
  • Tealium CDH
  • Google Tag Manager / GTAG
  • Marfeel
  • Plausible
  • Parsely
  • Fathom
  • Umami
  • Snowplow
  • RingSide
  • Pixels: Facebook
  • Pixels: Adwords
  • Pixels: DoubleClick
Analytics Debugger Duck Logo

Frequently Asked Questions

Why the Japanese Letters ( in old versions )

I've noticed a certain hesitation from some people regarding the Japanese characters featured on the logo over the years, often mistakenly referred to as "Chinese characters" or "Asian letters". These mysterious characters, デバッガ, actually belong to Katakana, a Japanese silabary commonly used for foreign words. In this context, they read as "Debagga," and yes, you guessed it right, it simply means "Debugger" in Japanese.

These beginnings can be traced back to 2018 when, while working in Tokyo for a client, I began developing my very first public debugging tool during my evenings at the hotel. I needed a logo at the time and thought using those characters on it would be a great idea, not only to remember where all this started but also to show my respect to the Japanese culture.

During the recent process of renaming my tools, I made the choice to eliminate these origins in order to ensure consistency among all the tool names. Additionally, I had the hope that this change would contribute to the restoration of trust among our user base.

Is it Actually Free, and If So, Why?

This is probably the question I get asked the most. I created this tool to meet my own needs in assisting my clients with their implementations, not as a business venture. I'm committed to keeping this tool free, depending on sponsorships from agencies and analysts who genuinely benefit from its use in their daily work.

However, if the tool becomes financially unsustainable due to insufficient support, there's a possibility that it may eventually need to be discontinued.

Can I contribute and support this project?

To support the project, considering a sponsorship would be greatly appreciated. It allows me to allocate time for further development of the tool alongside my regular work. Additionally, simply sharing information about this tool with others can be a significant help.

Is my data safe when using Analytics Debugger for Apps?

Some people think there's a hidden reason for giving away this tool for free. ( like if paid tools were more secure ... hah ). All data you observe during your debugging session is exclusively utilized for display purposes in the debugger reports, and once the app is closed, all of this data is promptly discarded. I want to emphasize once more that it is never, and I mean never, transmitted to any external destination.

What information is available regarding the Tool Assessment and Evaluation process?

In the last year, numerous companies have reached out for information to evaluate the tool. However, due to the tool being free, budget constraints have made it challenging to afford legal assistance, and as a result, I haven't been able to supply the needed details. Nonetheless, addressing this issue effectively and ensuring that all necessary information for a thorough assessment of the tool is available is a key goal for me this year.